Pickleball Profits

Wellness for your mind, body, and wallet.

With over 50 million players, pickleball is still the fastest-growing sport in the U.S., and all these die-hards need a place to play…enter Life Time Fitness.

Life Time Fitness, trading under Life Time Group Holdings (NYSE: LTH), continues to enhance its pursuit of serving communities dedicated to getting and staying healthy with a focus on pickleball. This recent dedication to pickleball has significantly impacted the LTH stock performance with a 68% increase this year.

Life Time has become the largest owner and operator of dedicated pickleball courts in the U.S. The company now operates nearly 700 pickleball courts across its portfolio of clubs. In Manhattan, Life Time created the city’s largest indoor pickleball complex, a 54,000-square-foot facility. Across the country in Southern California, Life Time locations like San Clemente are at total capacity with long waiting lists full of new members hoping to join soon.

In addition to a surge in pickleball profits at LTH, they just announced a new and rebranded line of supplements and wellness products, nutrition programming, and coaching across its portfolio of athletic country clubs, online and via the Life Time app.